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Jim Corazza,
Vice President,
FAIRWAY MOTORS |
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"We have used the Market Analysis to direct our media/advertising for over 10 years. It has given us a clear direction on where to spend our money and what to say. As a result, we have experienced steady growth every year at our Chevrolet store and double digit growth at our Subaru store, and this DESPITE a declining overall automotive market" |
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Dean Hesser,
President,
TOM HESSER MOTORS |
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"The Market Analysis has been a huge asset to me and my dealerships. It has allowed us to target advertising so well that the cost per unit at my BMW store is below $100.00 per unit, and the cost per unit at Chevrolet and pre-owned is $110.00 to $115.00 per unit consistently. Other dealerships in this market spend $450.00 to $500.00 per unit." |
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Zahr & Associates was founded in early 2004 by a group of individuals with more than 25 years of marketing experience. They have a unique blend of experience from both the field of 21st century research and geodemographic analysis to primary research using operator surveying of customers.
One of the key partners in the company has been involved with developing marketing plans and creative advertising since 1975. |
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The methodologies developed have helped hundreds of businesses in industries as diverse as banking, health care, travel/tourism, health clubs and auto dealerships to dramatically improve the responses generated by advertising, including direct mail and other types of marketing. These technologies will help any business take the guesswork out of their advertising by promoting to the "correct audience."
The company was founded on the premise that it would combine this experience into a group that specializes in assisting businesses to reduce wasted advertising dollars by targeting the right audience for their particular business.
Based on the tremendous success of the businesses that use us, we are doing just that.
Continue to the Services page to find out how we do it. |
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