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Jim Corazza,
Vice President,
FAIRWAY MOTORS |
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"We have used the Market Analysis to direct our media/advertising for over 10 years. It has given us a clear direction on where to spend our money and what to say. As a result, we have experienced steady growth every year at our Chevrolet store and double digit growth at our Subaru store, and this DESPITE a declining overall automotive market" |
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Dean Hesser,
President,
TOM HESSER MOTORS |
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"The Market Analysis has been a huge asset to me and my dealerships. It has allowed us to target advertising so well that the cost per unit at my BMW store is below $100.00 per unit, and the cost per unit at Chevrolet and pre-owned is $110.00 to $115.00 per unit consistently. Other dealerships in this market spend $450.00 to $500.00 per unit." |
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Our main research service is based on a cutting edge technology called, MOSAIC.
This is a neighborhood classification system built by Experian staff. The basic premise is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means.
What we do involves taking your existing customer base and plotting that information against all the data in the MOSAIC system. From that we get an initial analysis of WHO is most likely to respond to your advertising and buy from you. |
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Once we have this analysis in hand, we can run it against several other research databases, including Scarborough. From that we derive where, when and more importantly to whom to advertise.
This is, of course, a simplistic explanation of the process, but it should give you an idea of how powerful this concept is. |
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