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Jim Corazza,
Vice President,
FAIRWAY MOTORS |
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"We have used the Market Analysis to direct our media/advertising for over 10 years. It has given us a clear direction on where to spend our money and what to say. As a result, we have experienced steady growth every year at our Chevrolet store and double digit growth at our Subaru store, and this DESPITE a declining overall automotive market" |
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Dean Hesser,
President,
TOM HESSER MOTORS |
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"The Market Analysis has been a huge asset to me and my dealerships. It has allowed us to target advertising so well that the cost per unit at my BMW store is below $100.00 per unit, and the cost per unit at Chevrolet and pre-owned is $110.00 to $115.00 per unit consistently. Other dealerships in this market spend $450.00 to $500.00 per unit." |
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Health Care Marketing has now been refined with direct response advertising using direct marketing lists along with postcard advertising to bring the best return on your advertising promotion. For less than yellow page advertising, you can now have the results normally associated with an advertising agency.
Overlooked in almost all direct mail advertising, especially in dental marketing and chiropractic marketing, is how do you find the most highly qualified potential new patients? You can spend a lot of money on advertising in magazines or mailing to broad zip codes.
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Direct mail marketing must be highly targeted to individual households that are 3 to 5 times more likely to purchase your treatments.
Using the Zahr Market Analysis along with direct mail postcards can reap the rewards of direct marketing without the expense you may now be paying.
Please do yourself a favor, take a guided tour of the market analysis before you spend another advertising dollar. The key is to identify the people who are highly qualified for your dental health care or chiropractic treatment.
This market analysis has been customized for Health Care Marketing. So, please inquire for any direct marketing plan you may be considering. You also will be given a direct marketing list in this analysis at no extra charge.
Dental Marketing (power point) |
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