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Jim Corazza,
Vice President,
FAIRWAY MOTORS |
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"We have used the Market Analysis to direct our media/advertising for over 10 years. It has given us a clear direction on where to spend our money and what to say. As a result, we have experienced steady growth every year at our Chevrolet store and double digit growth at our Subaru store, and this DESPITE a declining overall automotive market" |
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Dean Hesser,
President,
TOM HESSER MOTORS |
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"The Market Analysis has been a huge asset to me and my dealerships. It has allowed us to target advertising so well that the cost per unit at my BMW store is below $100.00 per unit, and the cost per unit at Chevrolet and pre-owned is $110.00 to $115.00 per unit consistently. Other dealerships in this market spend $450.00 to $500.00 per unit." |
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