Although I have used other research companies in the past, nothing compares to the effectiveness of Zahr & Associates' technology for correct media and advertising placement. I attribute a great deal of my success to following Zahr & Associates' advice to focus on and stay in front of the correct target buyers.

II would recommend this Market Analysis to any business that wants to reach its best prospects. It is a BLUEPRINT and ROADMAP to grow my sales. ---Ernie Parisi, General Manager/Managing Partner, Jenkins Hyundai

"We have used the Market Analysis to direct our media/advertising for over 10 years. It has given us a clear direction on where to spend our money and what to say. As a result, we have experienced steady growth every year at our Chevrolet store and double digit growth at our Subaru store, and this DESPITE a declining overall automotive market" ----Jim Corazza, Vice President, FAIRWAY MOTORS

"The Market Analysis has been a huge asset to me and my dealerships. It has allowed us to target advertising so well that the cost per unit at my BMW store is below $100.00 per unit, and the cost per unit at Chevrolet and pre-owned is $110.00 to $115.00 per unit consistently. Other dealerships in this market spend $450.00 to $500.00 per unit."----Dean Hesser, President, TOM HESSER MOTORS

"To Whom It May Concern:

In December, before signing up for Zahr & Associates Market Analysis, we sold 76 units. After receiving the Market Analysis in early January, we placed our advertising according to the recommendation made and began doing direct mail in February to the best prospects.

In March, we had the highest ever sales month for Ancira 281 Chrysler-Jeep with 130 total units sold, and over an 80% increase in 90 days. We went from our lowest month to our best month ever!

I attribute much of this success to knowing where to advertise with confidence and knowing who our best prospects are.

At no additional charge, Zahr & Associates have followed up with me, made further suggestions, and given me ideas to ensure I get use of the Market Analysis."----Sonia Heredia, General Manager, Ancira 281 Chrysler-Jeep

"To Whom It May Concern:

My advertising agency has handled the advertising for Crest Cadillac and Infiniti in the Dallas-Fort Worth market for several years.

Last Year, we hired Zahr & Associates to do a Market Analysis to determine where to spend our advertising dollars most efficiently and get the names and addresses of our best future prospects. After using the research to place advertising/media and doing direct mail to the best prospects, Crest Cadillac and Infiniti had its most profitable year ever and has risen to the number 5 Cadillac store in the country, by sales volume.

I attribute a great deal of this success to following the recommended stations and times for media placement, and of course our superb creative content.

Foremost, this Market Analysis gave us FOCUS and TARGETING to reach the most likely audience. My long background in advertising has shown that the right research, correctly utilized, helps any business towards achieving its sales targets.

I strongly recommend the Zahr & Associates Market Analysis for any dealership wanting to take the guesswork out of its advertising and media placement."---Martha Kelly, Owner,KF & B Advertising

"To Whom It May Concern:

In early 2005, I paid for and received a Market Analysis from Zahr & Associates. It showed us which media to focus on and where to advertise. We followed the recommendations made and placed our advertising according to the Market Analysis.

Our total sales have increased dramatically in the time since we began to use the Market Analysis from Zahr & Associates, and I credit it as a major factor in our success. It has helped us to stay focused on where to advertise and what messages to convey." --- Butch Miller, Milton Martin Honda